Substack

How to Create A Customer Testimonials Page and a Landing Page.

Of Smarter Ways to Spread the Word, Proofs, and Applied Notions.

Apr 28

Communicating to a Segmented Audience.

Of Marketing Communication, Audience Personas, Profiles, and Segmentation.

Apr 24

Quick Fixes: Customized Buttons on Substack

Of Differentiating, Direct to Reader Engagement, and Marketing.

Apr 16

What Makes a Good Newsletter Platform?

Insight: Of platform features, choices, decision fatigue, and conversion.

Apr 14

Is a Brand Kit Necessary ?

Of Brands, Design Tools, and How-to Videos.

Apr 13

How to Create a Logo and Wordmark for Your Website or Publication.

Of Brand Kits, Digital Assets, Design Tools, and How-to Videos.

Apr 7

Quick Fixes: How to Create a Free + Paid Post in Substack.

Of monetization.

Mar 30

A Simple Monetization Execution Cheatsheet

Of Business Models That Apply to Newsletters and Online Sales.

Mar 29

A Simple Marketing Strategy Cheat Sheet

Insight: Of Marketing Strategies for Newsletter Publications

Mar 10

Substack: What's in a Recommendation?

Insight: On Creating Awareness and Leveraging Platforms.

Feb 29

Guest Post: Editing and Scheduling Posts.

On reviews, and soft-launching posts before broadcasting it to all subscribers.

Feb 28

A Simple Promotion Strategy Cheat Sheet.

Insight: On setting up a winning offer.

Feb 24

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