Introducing the Writer's Flywheel

Of Writers, Digital Products, and Toolkits to Create Momentum.

Photo by Andrew Draper on Unsplash

Have you heard of the term "flywheel" as it relates to brands?

It’s a concept made famous by Jim Collins, in his book ‘Good to Great’ to illustrate how some companies succeed, while others fail.

What is the Flywheel?

In Collins’ concept, the flywheel represents a massive metal disk that takes immense effort to push initi…